Home Hardware runs 422 AI-generated local ads and gets a 27% lift in store visits
Home Hardware Stores (with Spark Foundry, The Weather Network) · Ontario · Retail · Roles: Marketing
What was done
For its summer campaign, Spark Foundry produced 422 AI-generated, location-specific ads showing local storefronts, with an AI-assisted avatar of a Weather Network presenter, targeted to each Ontario community with a store.
Outcome
The award entry reports a 27.44% store-visit lift (vs. an 8.6% retail average), 143,919 ad-exposed visits, 23.4M digital impressions and a 10% reduction in spend. It won Silver at the 2024 Media Innovation Awards.
Evidence: Industry award entry. Figures are as reported by the source and have not been independently audited by AgentsNorth.
Agents & tools used
Generative AI video + AI avatar
Prompt Reconstructed by AgentsNorth
The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.
Write a 15-second local ad script for our [town], Ontario store: mention the store's street or landmark, tie it to this week's forecast ([forecast]), feature one seasonal product, and end with a call to visit. Produce versions for 5 towns from the list, keeping brand voice identical.
Source
Strategy Media Innovation Awards · published 2024 · link checked 2026-10-15