Loblaw turns ChatGPT recipe searches into PC Express grocery orders, with adoption ahead of plan
Loblaw Companies · Brampton, ON · Retail / Grocery · Roles: Ecommerce, Marketing
What was done
Loblaw launched a PC Express integration inside ChatGPT so a customer's recipe conversation can become a grocery cart and order.
Outcome
✓ Adoption ahead of plan (no figures)
On its earnings call, management said customer adoption is already ahead of plan. Loblaw hasn't published usage or revenue numbers.
Evidence: News (earnings call). Figures are as reported by the source and have not been independently audited by AgentsNorth.
Agents & tools used
Prompt Reconstructed by AgentsNorth
The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.
I want to cook [dish] for [number] people this week on a budget of [$]. Build the recipe, then turn the ingredients into a grocery list I can order for pickup, swapping in store-brand items where it saves money.
Source
Retail Insider · published 2026-05 · link checked 2026-10-15