← All use cases

Vancouver/Toronto agency Major Tom re-engages 1,000+ dormant leads and books 24 meetings with HubSpot's Prospecting Agent

Major Tom · Vancouver, BC / Toronto, ON · Marketing & Digital Agency · Roles: Sales, Marketing

MarketingSales

What was done

The 55-person agency pointed HubSpot's Prospecting Agent at more than 1,000 dormant contacts in its CRM to research them and draft personalised re-engagement outreach.

Outcome

✓ 24 meetings in 3 weeks
✓ $750K+ proposals

HubSpot reports 24 meetings booked in three weeks, $750K+ in proposals, a $200K deal closed and roughly 30% more active pipeline in about four weeks.

Evidence: Vendor case study. Figures are as reported by the source and have not been independently audited by AgentsNorth.

Agents & tools used

HubSpot Prospecting Agent

Prompt Reconstructed by AgentsNorth

The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.

For each dormant contact in this list, review their company's recent news and our past interactions in the CRM. Draft a short, non-salesy email that references something specific and relevant, and suggest one reason to talk now. Flag contacts where we shouldn't reach out (e.g., unsubscribed, competitor).

Source

HubSpot case study · undated · link checked 2026-10-15