Canadian Tire builds ChatCTC for 3,000+ staff and CeeTee, a tire-shopping assistant that lifts conversion
Canadian Tire Corporation · Toronto, ON · Retail · Roles: Marketing, Ecommerce
What was done
Canadian Tire built ChatCTC, an internal assistant used for training, job descriptions and product descriptions, and CeeTee, a customer-facing assistant that guides shoppers through buying tires.
Outcome
Microsoft's story says ChatCTC is used regularly by 3,000+ corporate employees, and that CeeTee showed a significant impact on online conversion during the spring tire season. No exact conversion figure is published.
Evidence: Vendor case study. Figures are as reported by the source and have not been independently audited by AgentsNorth.
Agents & tools used
Azure OpenAI ServiceChatCTCCeeTee
Prompt Reconstructed by AgentsNorth
The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.
You help shoppers choose tires. Ask for vehicle year/make/model, province, typical driving (city, highway, winter conditions) and budget. Recommend 3 options from the catalogue below with a plain-language reason for each, and note whether winter tires are required or insured-discount eligible in their province.
Source
Microsoft Customer Stories · undated · link checked 2026-10-15