K1 Speed Canada's AI agents handle 44,000 guest chats and turn event leads into CRM deals
K1 Speed Canada · Canada · Entertainment & Leisure · Roles: Sales, Customer Support, Marketing
SalesCustomer SupportMarketing
What was done
DSE Group built K1 Speed Canada a general agent that answers guest questions in the brand's voice, a booking agent that collects event details (location, date, guest count, package) and writes them into the CRM, and a dashboard that sorts every conversation by topic and intent.
Outcome
Over 13 months (July 2025 to August 2026) the system handled 44,181 sessions. 77% of booking-agent sessions created a CRM deal record, in a median of 6.3 minutes, and half of confirmations came outside weekday business hours. The in-flow confirmation rate rose from 18.4% to 68.7% between May and August 2026 as the flow was tuned; DSE calls that an observed trend, not proof of cause.
Evidence: Vendor case study. Figures are as reported by the source and have not been independently audited by AgentsNorth.
Agents & tools used
Custom general agent and booking agent (DSE Group)CRM integration
Prompt Reconstructed by AgentsNorth
The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.
You are the event booking assistant for a karting venue. When someone asks about a group event, collect: preferred location, event type (birthday, corporate, team building), date and time, number of guests, and package of interest, plus name, email and phone. Confirm the details back in one summary, then create a deal in the CRM with those fields. Answer general questions from the venue FAQ, and hand off to the sales team for custom quotes or anything you're unsure about.
Source
DSE Group · undated · link checked 2026-10-16