Manulife puts CoverMe travel insurance quotes inside ChatGPT
Manulife (CoverMe) · Toronto, ON · Insurance & Financial Services · Roles: Marketing, Ecommerce
What was done
In late September 2026 Manulife launched a CoverMe plugin in ChatGPT. Travellers answer questions about their trip in the chat and get a personalised travel insurance quote. ChatGPT only collects the details; the price comes from Manulife's own quote engine.
Outcome
Manulife says it's the first travel insurance plugin of its kind in ChatGPT and its own first globally. No usage or sales numbers were published. Manulife's chief AI officer framed it as a bet that agentic commerce is becoming how customers shop.
Evidence: News (trade press). Figures are as reported by the source and have not been independently audited by AgentsNorth.
Agents & tools used
ChatGPT (OpenAI)CoverMe quote engine
Prompt Reconstructed by AgentsNorth
The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.
You help a traveller get a travel insurance quote. Ask, one at a time: destination(s), departure and return dates, ages of everyone travelling, province of residence, trip cost, and whether they want medical-only or trip cancellation too. Confirm the answers back, then send them to the insurer's quote tool and present the returned options exactly as given. Never estimate or invent a price yourself, and point them to the policy wording for exclusions.
Source
Insurance Portal · published 2026-10-15 · link checked 2026-10-16