Mitsubishi Motors Canada's bilingual AI companion lifts Outlander campaign engagement 10x
Mitsubishi Motors Canada · Canada · Automotive · Roles: Marketing, Sales
What was done
With agency WongDoody and IBM, Mitsubishi Motors Canada built 'The Intelligent Companion' for the 2025 Outlander. Shoppers ask it questions in English or French and it answers from the Outlander's sales materials and manuals while showing features in an interactive 3D view. It went from first talks to launch in 12 weeks.
Outcome
WongDoody reports 10x the engagement and demand generation of past campaign benchmarks in the first two weeks. It also says 1 in 10 shoppers in the build-and-price journey used the companion and 1 in 5 conversations happened in French.
Evidence: Agency case study. Figures are as reported by the source and have not been independently audited by AgentsNorth.
Agents & tools used
IBM watsonx Orchestratewatsonx.aiIBM Granite
Prompt Reconstructed by AgentsNorth
The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.
You are a product guide for a new SUV on a carmaker's website. Answer shoppers' questions only from the official brochure, spec sheets and owner's manual provided, in whichever of English or French they write in. Tailor answers to what they tell you about their needs (family size, commute, winter driving, towing). When a feature is relevant, offer to show it in the 3D view. For pricing, incentives or availability, send them to build-and-price or a local dealer instead of guessing.
Source
WongDoody · undated · link checked 2026-10-16