Oshawa GM dealership books 79 service appointments in 30 days with an AI phone agent
Mills Motors Buick GMC · Oshawa, ON · Automotive · Roles: Front Desk, Customer Support, Operations
What was done
The dealership set up CarAi as a backup for every inbound call and as the first answer on the service line. It picks up when the receptionist is busy, books routine work like oil changes and tire rotations straight into the DMS, works after hours, and transfers callers to staff by name.
Outcome
In its first 30 days (Dec 30, 2025 to Jan 29, 2026) it answered 1,113 calls and booked 79 service appointments, which CarAi values at about $35,550 using a $450 industry-average repair order. The vendor also reports 37+ staff hours saved. The revenue figure is an estimate, not booked sales.
Evidence: Vendor case study. Figures are as reported by the source and have not been independently audited by AgentsNorth.
Agents & tools used
CarAi voice agentDealer management system (DMS) integration
Prompt Reconstructed by AgentsNorth
The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.
You answer the service line for a car dealership. Greet the caller, find out if they want to book service, reach a specific person, or something else. For routine service (oil change, tire rotation, scheduled maintenance), collect name, phone, vehicle year/make/model, and preferred time, check open slots, and book it in the scheduling system. If they ask for a staff member by name, look them up in the directory and transfer, or take a voicemail if they're unavailable. Hand anything about pricing disputes, warranty claims, or collision repairs to a human.
Source
CarAi · published 2026-03-05 · link checked 2026-10-16